The evolution of freezo.

Freezo was initially only intended to be a food service product, where it quickly gained popularity in Europe, the Middle East and Africa.

In 2020, during the Covid pandemic and widespread lockdowns, the idea to test the market with a make-at-home Freezo product emerged. Consumers embraced the opportunity to create their favorite blended iced coffee beverages at home, enjoying both cost savings and higher quality compared to coffee chain offerings.

While iced coffee is a cultural staple in North America, the available options have been calorie-packed, overly sweet, and watered down. Freezo has revolutionized the landscape.

Today Freezo is an iced coffee staple, and continues to grow in popularity worldwide as cold coffee beverages become ever more popular daily.